Privacy Policy
Last Updated: January 2026
Welcome to BFSFire.co.uk ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, device type, operating system, and referring URLs.
- Cookie Data: We use cookies and similar tracking technologies to collect information about your browsing behaviour and preferences.
- Usage Data: We track pages visited, time spent on our site, links clicked, and other interaction metrics.
How We Use Information
We use the collected information for the following purposes:
- To improve and optimize our website functionality and user experience.
- To conduct analytics and understand user behaviour patterns.
- To track affiliate commissions and performance metrics from casino partners.
- To send newsletters and promotional content (with your consent).
- To comply with legal obligations and prevent fraudulent activity.
- To personalise content and recommendations relevant to your interests.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Help us understand how you use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to casino partners and measure conversion rates.
- Marketing Cookies: Used for advertising and retargeting purposes.
You can control cookie preferences through your browser settings or withdraw consent at any time. Please note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to external casino platforms and affiliate partners. We are not responsible for their privacy practices, terms of service, or content. We strongly encourage you to review their individual privacy policies before providing any personal information or engaging in gambling activities. BFSFire.co.uk does not control, endorse, or assume liability for third-party websites.
Your Rights
Under UK GDPR and applicable data protection laws, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You can request we limit how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to direct marketing and certain processing activities.
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and similar state laws.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and cookie data are typically retained for up to 24 months. You can request deletion of your data at any time by contacting us.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@bfsfire.co.uk
Website: bfsfire.co.uk
We will respond to your inquiry within 30 days or as required by applicable law.